Lines of Fire. Neat - this one got funded rapidly, for a small but effective amount of money, for a short-run (100 copies) of a card-based game, printed on business cards. I looked into this before - it's tricky; in order to get them cheaply, you have to print a whole bunch of one kind at once, and if you have lots of different cards, then you're ordering 1,000 of each one, and your expenses are similar to just getting the game printed commercially. But it sounds like this particular game got around that through design and careful, miserly use of limited components.
Having a cute-as-a-button little girl to put in your appeal video probably didn't hurt, either.
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