|Image from the Game Salute site. SBBQR?|
So, they've got a great name and theme, but what about the details? They've used the Springboard service from Game Salute, a service about which I'm curious. There is precious little detail amidst the pretty pictures and hype on the Game Salute site, but what it appears to be is a program where independent game designers can get assistance with publication, including playtesting, advice on game design, publication, and launching a Kickstarter campaign, in addition to a "Seal of Quality" thing. Of course, these seals are only as useful as their reputation; I'm familiar with some of the games they list on their site, and the ones I know are good games with strong production values.
I'm going to investigate further; if the Game Salute service is relatively inexpensive, it could be great; if they want a huge chunk of the game's budget, then it would be hard to see how it can work with the already tenuous profit margins on games unless they also can give a big marketing boost.
The only data I've got on that is indirect - the minimum level to buy a game of Chicken Caesar is $40, which seems to include postage. That's pretty expensive for a game you can't look at a real copy of before buying, but it's consistent with what I know of printing costs for small print runs (at their $20,000 funding goal, $40 means 500 games).