Tuesday, November 2, 2010

Distribution: the challenge

really interesting post over at the Starlit Citadel detailing why paying middlemen (i.e. distributors) is actually a good deal for retailers rather than ordering direct from manufacturers.  The math is compelling, if depressing.  I think the suggestion for co-op distribution is good; likewise, I think in my case I might be able to get below a $15/unit shipping charge, but I don't think it would help that much - still too much benefit to retailers for placing big, diverse orders at distributors that handle a wide variety of games.


  1. I hadn't expected depressing for the maths. Either way, glad to hear that someone is reading!

  2. Depressing only in that it closes out a potential route for sales, and ensures that middlemen will continue take a cut.

    I really enjoy your blog - great insight from a game store perspective.