Wrong takeaway

From Kickstarter Funding by Days of the Week,
Richard Bliss, Purple Pawn, 10/28/2011

Richard Bliss over at the Purple Pawn posted some graphs of Kickstarter game project funding campaign success.  He implies, I think, that starting your campaign on Sunday might make it more likely to be successful. I think that's a misreading of the data. I think the graph actually reflects merely the frequency of campaign starts per day, not the probability of success per day.  If I'm right, that means most people begin campaigns on Sunday, which makes sense; you work all week and then use the weekend to put your finishing touches on the project, then post it on Sunday. To make the point the article suggests, what you'd actually need is a percent of campaigns that were successful plotted by the day they started.  My guess is that this would be nearly flat.

I think the day-of-week thing is probably nearly irrelevant to project success, since most of the campaigns run several weeks to two months.  If anything, you might actually want to AVOID a Sunday start so as not to be hidden by the deluge of new projects coming out on the weekend.  Wednesday is your friend. Unless of course people only browse projects over the weekend too...