Off a cliff (not really)

Well, my profitability graph went off a cliff. Why? Because I paid for two new things last week. Thing One was a second printing of Doctor Esker's Notebook, which is exciting. I've now sold half of my first print run, and I'm on schedule to run out sometime in October at current sales rates, so I needed some more. I ordered another 2160 games, or double the number from my current print run.

Thing Two was the sequel to Doctor Esker's Notebook, called Son of Doctor Esker's Notebook, which is a whole new deck of puzzles to play. The game mechanism is similar to the first game, but the deck and the puzzles are completely different. You don't need to have played the first to play the second - you can do them in either order. I ordered 2160 of these as well.

So, my graph above, which was flirting with profitability for this year, is now way back in the red. But that's a good thing! I stand to make another $4000 or so from my remaining games from the first print run. I spent about $7500 on the second print run and the sequel print run. That will give me the potential for another $40,000 in revenue from those two printings, or a total profit off all print runs of about $34,000 after I deduct expenses for development, marketing, and supplies. That's nice. Obviously, I'll have taxes to deduct from that also, and I'll have to pay both ends of the social security and Medicare taxes like you do as a sole proprietor. I don't really want to estimate what the hourly rate of compensation for me is, because I've put so much time into this, but I think it'll beat working at McDonalds.