Splitsville for SuperiorPOD and TheGameCrafter

After a relatively short marriage, SuperiorPOD and TheGameCrafter are parting ways.  Here's the official announcement.  I've posted about my experience with both companies, and I think those differences are what drove them apart here.  SuperiorPOD produced fine quality work for me, and had a wider variety of printed materials, but working with them was somewhere between frustrating and maddening - very little communication, and a long delay (40 days) in getting my stuff.

Recent posts on the TGC forums have highlighted some production quality problems at the SuperiorPOD facility - cards sent with parts blank, bad cutting, no rounded corners, etc. - so I think TGC's decision to pull out to maintain their reputation for quality and service was probably a good one in the long run, although obviously the transition (retransition? untransition?) will be difficult.  TGC occasionally has made printing mistakes (see mine here), but they're generally quickly addressed.  I think the head of the company, Tavis Parker, occasionally lets his emotions run too free on their forums (see the ongoing discussion on my link above, and then this thread here).  Sometimes, it's better to have the customer, no matter how misguided, get the last word.  But he runs a good company that provides good quality service, and I'll certainly keep using them.

Hippodice timing

OK, so, I have two good candidates for the Hippodice competition - Diggity and Yoggity.  Cult I think is too language-dependent; part of what makes it funny is the cards, and the jokes wouldn't be as funny in another language, even if most Germans do have pretty good English.  Galapagos isn't ready yet.  But those two games are both mostly language-independent (Diggity even moreso than Yoggity) and I think they'd appeal to the Eurogamers over there.

The issue?  They want only unpublished games, which both currently are.  They define unpublished more generously than other competitions; they suggest the games haven't been submitted to a publisher (true in both cases), that they not be commercially distributed (definitely true for Yoggity.  For Diggity, does TheGameCrafter count?), and that they be under 100 total copies produced (definitely true for both - Diggity is at about 23 copies, all but seven of which reside with me or friends and family, while there are only four copies of Yoggity in the world; I have two, one's with the artist, Jason Greeno, and one is in Tennessee waiting for GameCon Memphis).

So, I think I'm OK entering both.  The trick is, if I actually somehow get Diggity up and running, there's a chance I'd have more than 100 copies by March 2011, which is their final round.  I have to get the art finalized and in the right formats, and then I'll probably have to re-quote it, since it's been a while since I got most of the quotes and most of them are only guaranteed for 30 days or so, and then the printing takes a while.  So, if I figure it will take at a minimum at least a month to get the art ready, then a month to re-quote it, then 2-3 months for printing and shipping, plus holiday delays, I'm actually almost to when they're judging.  If it takes longer than those timeframes, as it likely will, then I'm easily in the clear.

So, I think I'm OK.  I can always withdraw it if things go faster than I expect, and just have Yoggity in there.

Flash Duel

Yesterday, I mentioned Flash Duel from Sirlin Games.  It sells for $13-$16 in the normal version (cards and rules only) and $30+ for the deluxe version (includes cards, tokens, board, etc.).

Sirlin has moved from video games to boardgames, which is what I've done here, too.  He worked on the Street Fighter series, so the fighting card game angle is probably related to what he was doing for the other games.  I loved Street Fighter (E. Honda can head butt you back to the stone age, by the way).  It looks like Sirlin has some really high quality production values here - good art, nice components, etc. - and a consistent line of games that include the same characters, which could lead to the growth of a brand centered around his fighters.

The prices he's selling for are on the high side of what I'm trying to do - e.g., I could get a tuckbox version of my game made with more cards for probably $2-3 per copy, and then sell it for $9-10, while the nicer setup-box version (more like his Deluxe version, although without a board and tokens) would be more like $4-5 per copy and sell for $16-20.

Anyway, neat stuff, and another example of a guy having a go at this business on his own.

Amazonian regulations

An interesting post from Sirlin.Net - he's making small cardgames as I hope to do, around the same price point, and is selling them online himself and through whatever distribution he can find, which includes Amazon.  Apparently, you can't just put stuff online and always sell there; he mentions a lower limit to be listed during the busy Christmas season.

I was hoping to get onto Amazon myself, although the fact that they're feuding with North Carolina, where I live, is making some of that painful or impossible.  For example, I can't create an Amazon Associates account because of this issue - Amazon has (apparently only to apply pressure to the state) banned NC residents from linking to them and trying to earn commissions by driving buyers to Amazon.

I haven't looked into it for a bit, but I'm hoping I'll still be able to sell there.  If I have to sell multiple copies there just to be listed over Christmas, then that might be hard to figure out the rules.

GameconMemphis contest in two weeks...

Here are the competitors. Fourteen in all, with others maybe still to come.  Looks like a lot of interesting games.  At least three are in the hand-made prototype stage, with the rest at varying levels of polish. I'd put Yoggity in the middle there somewhere - it looks nice, but it doesn't need a ton of components, and I was limited by the parts I could get through GameCrafter.  I think it will look professional enough, though.

There are what look to be at least two wargames, with territory control and little units.  Two abstract games, both with wooden parts.  One racing-themed game - maybe a good fit for Tennessee?  One hex-tile-based space exploration game.  A couple that look like economic games.  One that seems to be entirely card-based, maybe CCG or Dominion style.  One with robots and infantry.  A huge variety, which will probably make the judging even harder for the volunteers.

One of them, Ops Mundi by Jason Roth, appears actually to be his senior geography thesis.  Pretty cool.

Awards != Sales

As I consider entering all these competitions, it's good also to heed what Tao over at Starlit Citadel writes - that award-winning game designs don't necessarily sell well.  I think that's true in a whole bunch of settings; commercial success and quality are correlated on a first-order basis, but one person's "quality" is another person's crap, and there are some pretty big second-order effects.  And what you play (and what would be fun) is very situational - I've probably played much more Barbie Uno than I have played better games that I like far more.

So, what's the key to marketplace success?  A great game, sure, and hopefully one that could win awards, but maybe more importantly, one that is eminently playable - not too long, accessible to newbies, easy to set up, visually attractive, cheap and available, and fun to play over and over again.

Hey, I just described Barbie Uno, didn't I?

More on the Hippodice contest

The Hippodice contest is one of the best from a designer's point of view - it's widely known, run by serious game enthusiasts, has a relatively low entry fee, and is open to all.  There are English rules here, and then there's a detailed entry description (English on the second page).

They wisely review these descriptions and then solicit entries from those, so they don't get a bajillion games submitted.  I think that's a recent development - I think they used to just take all entries and then wade through them, but that probably got too tiresome.

If your game is selected, it's 5 Euros plus a copy of the game sent to Germany, plus return postage if you want it back, although setting up a prepaid return and customs forms through German mail is probably pretty difficult and not worth the hassle and expense unless your game has lots of expensive components or is hand-crafted or something.

One tricky bit - if you get selected, because Germany has VAT, and because you're sending them goods, you'll have to do a customs form that describes the contents appropriately to avoid there being tax due when it gets there.  I had a variety of different experiences that way in Munich when getting sent stuff from the United States last year.  Most of it came through fine, but a couple items got held up for a while because the documentation wasn't in order, and it wasn't always clear why one thing made it quickly and another didn't.  It might be worth ponying up for one of the international shipping companies (DHL is affiliated with the German postal system) if you're nervous about regular mail.

Barriers to publication

The Boardgame Designers Guild of Utah apparently has a recurring newsletter now.  A recent issue has a neat article on the barriers to entry to the boardgame market by Benjamin Stanley - good stuff.

Hippodice

The perennial Hippodice competition is rolling around again, with a submission deadline of November 1st.  I'm thinking of entering Diggity and Yoggity, but I'll have to figure out what I want to do following the Rio Grande competition at the end of the month here.  Could be interesting; I think maybe I would try rewriting the rules in German in that case.  I regained some of my German (and designed both games) while working in Munich last fall, so that seems appropriate.

More on Spy Alley

I commented on Spy Alley yesterday.  Looking at their site some more, I found some sales figures and history:

Interesting Facts:

Spy Alley was created in 1988 under the name International Spy. It was turned down by all of the game companies that were approached for licensing. The name was changed to Spy Alley in 1992. In 1996 Spy Alley Partners was formed to market the game. The 1st year it sold 320 copies. As of 2008 it has sold over 170,000 copies in 7 countries and 3 languages.

I'd take that kind of success.  It does sound like a self-publishing deal, which gives me some hope.

Review: Spy Alley

We played Spy Alley tonight, a simple boardgame which seems to be published by a small independent game company, Spy Alley Partners LLP.  They look like they've adopted the model I'm looking to implement - they have a small line of games, and they sell through distribution and through their website.  They're bigger than I'd be starting out; the game is lots of places (many online retailers, although I think we got ours at a regular store), and it's well-constructed and appealingly designed.  It looks from the BoardgameGeek entry like there have been earlier, cruder versions in production.  So, it looks like this group has made a go of independent publishing, and may be doing well.

The game?  Eh.  We've played it a number of times.  It's fun enough, and there's an interesting mechanic at the core.  You are trying to collect all your nation's spy gear while not letting on to the other players what nationality you are.  The spy theme isn't really integrated heavily into the game play; you could be collecting four of anything.   But,  the game wouldn't be much without some kind of theme to put it on, and the spy motif fits the hidden information well, so it works.  The ending is very luck-determined, though; you roll a die to move every turn, and your choices are pretty severely limited by what squares you end up landing on.  As the game progresses, you sometimes gain more control of your movement through move cards (a mechanic borrowed from the classic Careers).

You have the option of taking a very high-stakes gamble at any time - trying to guess an opponent's nationality.  If you succeed, the opponent is out of the game; if you fail, you're out.  You win either by eliminating all opponents (or letting them eliminate themselves) or by collecting all your gear and making it to your embassy (one hard-to-reach space on the board).

There's another major luck factor, though - there's one space on the board that lets you make free guesses to try to eliminate opponents.  In our games, that's usually how people are knocked out, and that's how I went tonight. There are six nationalities, and I got free-guessed three times, knocked out on the third.  Not very satisfying; nothing I did mattered much, and the end came suddenly.  That's fairly typical in our experience.  It's more fun the longer you last, though.

When you knock somebody out, you get all their stuff, which is imbalancing but makes the game go faster (and accelerate as it goes on).  There are some other clever design elements too, although a lot of it is just random.

But, the kids like it, and it's a relatively quick family game.  As an added bonus, we have fun trying to talk in the accents of the various nationalities, and the light-hearted deception mechanic is fun.

---

Photo above by Chris Hawks, borrowed from BGG.com.

Diggity art

I'm making some progress getting the art completed for Diggity.  The new stuff looks nice - way better than what I was able to do, which is what I was hoping for.  I'll post some pictures when we're farther along.

Dang it!

Following my comments on one of my games, Galapagos, commenter Jay points out that the name has been adopted by a game that came out this year.  My game is completely different from the new one, which takes the Galapagos theme more literally by reenacting Darwin's visit, but that probably means the name is lost to me.  I'm not sure they'll have registered the trademark, so it might be legally possible to have the same name, but even so, it would probably be better to avoid the confusion and find a new one.

A bummer, because my game has been Galapagos in my head since I first came up with it back in the late 1990's, and it was a great fit for the evolutionary theme.  But, I'm not close to publishing that one, so I have time to cogitate.

Rio Grande contest judging standards

With my entry in the Rio Grande game contest sent out, I'm eagerly awaiting the results.  The judging is based on total points in a number of equally rated categories:

Decision Driven (How much is the winner determined based on their decisions, as opposed to luck factors?) Originality Wait Time (How much time do you spend without interacting with the game/other players?) Unpredictability (How often is the outcome of a turn/round known before it ends?) Broad Appeal (Would you teach this to someone who is not a serious game player?) Replayable (Do you want to play it again soon?) Interactive (Do the player decisions impact other players?) Equal Opportunity (Does every player have an equal chance of winning regardless of turn order/role?) Fun  Simple to Learn (the rules were clearly stated and communicated) Scale for each criterion is set at 1-5. For each criterion that does not positively or negatively impact the game (or simply doesn't apply), the criterion is scored at 3. If a criterion does impact the game, the score is adjusted positively or negatively and a note/comment is made to explain the decision.

That's actually an interesting way to judge the contest.  Obviously, the intent is to get a "good" game out of the competition.  But that's very subjective; a Scrabble fiend might hate Settlers of Cataan, and a chess player might despise Monopoly and vice versa.  Breaking it into the ratings above is maybe useful, but weighting them equally is maybe misleading; I'd value "Fun" and "Replayable" as far higher priorities than most of the others.  You could put together a snoozer of a game that scored well in 8 of 10 categories but got a 1 in Fun and Replayable, and it would stand a better chance of winning than a wildly fun game that wasn't, say, as interactive or original or balanced.

This comment by Mark Salzwedel on BGG tries to get deeper into the categories, and it sounds like he's even providing guidelines for the judges at his regional contest.  I think that's a good idea, although tricky to standardize; I have no idea if they'll do something similar to that at the Memphis regional, where my game will be.  He worries that the "Decision Driven" category is a problem - since some folks like more luck and others more strategy, maybe a 3 is the desired outcome, but I think that ignores the instructions at the bottom, where you're actually supposed to rate from 1-5 depending on the impact of luck on the game itself, not on the amount of luck actually involved.

For Yoggity, my entry, I think the framework above might actually help me, since the game's strengths are a reasonable fit with the categories.  My game is more of a family game, and some of the other entries in my regional contest (shown here) look a bit like heavier wargames, although you can't tell too much from the pictures.  Games like that, even if they're awesome, are going to be more likely to lose points in the Broad Appeal and Simple to Learn (and often Wait Time and Replayable) categories.

Of course, it will all be up to the volunteer judges and how they decide to apply the categories, so there's no sense worrying too much, but it's interesting to ponder.

Anagrams Galore, or Aroma Rage Slang

Getting working on Scryptix again, after an 8-month hiatus.  I need to get some more puzzles made, which is tricky, since they need to start with interesting phrases with words of equal length that convert into anagrams that contain the same number of words with the same length, with an understandable clue.

I've made about 160 of these.  At my best, I can make 10-20 an hour or so, but I burn out after that - it's a bit tedious to look for anagrams, and you run out of ideas.  To get the game to work as I envision it, with a daily puzzle, I'm going to need to have a good number of puzzles banked up, so I can take an hour here or there every couple of weeks to make new puzzles.

At some point, I'd like to crowd-source it, and let people submit their own puzzles, but I'd have to write a submission interface for that, which takes a while, and my time is currently better spent getting the game running better.  I also have no idea if people would actually enjoy submitting puzzles and would do it in enough numbers to support the game and make it worth my while to program the interface.

Anyway, though, exciting to get the project going again.

Design by iteration, and the perils of blind spots

An interesting retrospective on the evolution of a game design over at Board Game News - Gil Hova's Prolix.  I haven't played the game, but the story he tells is a familiar one.  I get this great idea, I make up a prototype, play it, enjoy it, with family or with a few friends.  It seems awesome.  I'm so stoked about this that I kind of ignore the issues that surface during playtesting.  Finally, some flaws become apparent.  Then, I try increasingly arcane tweaks to fix them, eventually ending up with an unworkable Rube Goldberg machine, where the attempts to fix old flaws have created new ones.  Then, I despair.  Eventually, I try more tweaks, some of them radical, iterating back and forth, never sure if I'm actually progressing, until eventually, I either fix what's wrong, or realize I have to give up for a while.

That's been my experience with several boardgame designs.  One example is Galapagos - I've been working on this game on and off for over ten years.  I got excited again about it last fall after playing some fun games with my family.  So I finally got it all put together in a nice package at TheGameCrafter.com, bought myself a test copy, and then tried playing it a few times with new groups.  It ended up being hard to explain, not really working, being too luck-based, and taking way too long.  It obviously needs some help, but I don't know what to do at the moment.  Totally in the despair stage, although I think it's a terrific theme and pretty good game - I just don't know what to try next, so I've shelved it and gotten focused on other projects.

With Diggity, I've been through several rounds of iteration, and I think it plays well.  I've tested it with all kinds of groups, and although there are some who like it better than others, it's worked every time, and many people like it a lot.  The game rules are pretty simple and easy to understand.  So, I'm pretty confident that I'm at the end of the iteration process here, even though it's taken way less time than Galapagos.

The blind spots are always worrying - you don't know what you're not seeing (or willing yourself not to see).  You know you design games that you'd want to play, so obviously you're more likely to enjoy your designs.  You want to maintain your enthusiasm and be excited about the game, but at the same time, you need not to ignore any problems that come up repeatedly, even if they don't bug you much.  A tricky tightrope to walk, and tough to know when you're finished.

Custom Dice

Chessex offers custom six-sided dice in relatively small quantities here.  Not too economical for a small run (a fully custom die with all six sides would be $6 per die up to 25 of them, with a minimum order of 10 or $60, and not too much of a bulk discount at $2.52 per die at 500 of them, a total order cost of $1260) but maybe worth it for prototyping or small-print-run hand-made games, especially if you only need custom sides for a few of them.

200 posts!

Rolled the odometer on the blog here again - I've been doing a post a day since March.

When I started, I expected to have my game, Diggity, in production, but what I've learned is that all of that stuff takes a lot longer than I thought.  I do have a number of quotes, a much better sense of what I'm doing, art in the works, and a brand shiny new LLC.

And a bunch of blog posts.  Thanks to everybody who's reading.

Populist Gamer Score

Dale Yu at BoardGameNews.com has a column on a (semi-silly) scoring system for how many of the most popular boardgames you have played and how many you own.  You multiply the ratios together, so to score high, you have to be a well-versed gamer and also a bit of a hoarder.  I'm not sure if both of those are good things.

Anyway, I ran through the top 100 list, and I've played 32 of them and own 24 of them, which puts me at a pathetic 0.0768.  Dale's score is 0.7735, and he's got some others listed ranging from 0.27 to 0.94.  An interesting way to measure addiction, although of course the multiplication will make those with less complete exposure have way smaller scores than people with marginally higher experience.

BGDF Results

The results are in.  My game, Caravan, came in second in a massive four-way tie at five votes, well behind the winner at 11 votes.  The winning game, Sorceror's Apprentices, was a neat idea - played on an Othello board, but with a magic contest theme.  I certainly think it deserved to win, although it would need a ton more design, detail, and testing to make a fully-realized game, and I think the victory conditions are not workable as written.

I'm curious about the voting - that huge a lead is uncommon, since most folks split up their votes among many entries.  I wonder if somebody sent all six of their votes or something like that.  The voting is kind of a game by itself.

I'll post the rules to Caravan up here soon.  I didn't get a chance to test it; one commenter worried about stalemate, which I was also concerned about, and that would be a very real danger.  I think I might give it a try - I've got a hex mat and some poker chips that would work.

Off to Tennessee

Yoggity's packed up and in the mail to GameCon Memphis.  Exciting - I hope the testers there have fun with it.  We'll see how the contest goes.

Another source for cards

Here's a link to PrinterStudio, another place that will do custom-printed playing cards.  54 card decks, come in a box, personalized boxes also available.  Probably wouldn't work for custom games that use lots of cards - TheGameCrafter.com is likely a better option there - but for standard card games, this might work, and it's not too costly.  Only 150 DPI, though, so they likely won't look as nice as some of the others.

Yoggity ready to go

I got my new versions of Yoggity from TheGameCrafter.  I need to put the stickers on the parts (wouldn't want to make the testers do that kind of set up) and make sure all the components are OK, and print up a nicer box label than TGC does.  But then I should be good to go to send it to Memphis for the Rio Grande regional contest.  Along with my hopes and dreams.  And return postage.

BGDF contest, again

Just got done reading through the BGDF contest entries for August and casting my votes.  Neat stuff - there are a number of them with very clever design components - mechanics, board layouts, theme ideas, etc.  No idea how I'll do.  To me, it seemed like a few of them suffered from the typical problem in this competition where the games just aren't fleshed out enough in 800 words to get a sense of how they go, or they invoke big decks of cards that you have to imagine would be carefully tested and full of cool stuff.  But others are just neat-o.

A couple also seemed not to honor the restrictions put on entries this time around, which were that you had to have shared components and two separate unique paths to victory.  For a couple of the games (in one case, one that I really liked otherwise) they seem to have ignored this completely; for others, they're technically honored, I guess, but not really in spirit (the two victors get there the same way, by following the same goals, for example).  There's not really any way to police this, other than to hope the voters see it too, but I guess it's not that big a deal for something with no real prize that you're doing for fun.

Racial stereotypes in games

Bruno Faidutti, noted game designer, wrestles with changes required in the art for one of his games over at his blog.  The game involves exploration of an island populated by tribespeople, and the tribespeople were originally drawn as black guys with really big lips.  It's interesting - he realizes the old pictures were bad because he's been told they were, but he doesn't really get at the gut level why the old pictures would be condemned here in the US.  He's even able to figure out some of the historical reasons why (especially in his note down at the bottom) but (if I read him right) he winds up thinking Americans are just touchy and too politically correct. I think that's sometimes true (see my earlier posts on the King Phillip's War game), but not in this case.

I suppose Bruno probably wouldn't want to hear that the art, even after the changes, would still be considered in bad taste by many Americans, even though it's being marketed by an American company.  Not the screaming bad taste that the outrageously swollen lips in the original art showed, but still not representing people of color in a positive light.  The bone-in-the-nose thing, which he thinks is not offensive, actually would be - see here for an example of racist thinking at work in another venue.  The feather ornaments and such, too, probably.

Caricature is tough - you want to exaggerate certain features for humor, but you don't want to slide into stereotype.  Some political cartoonists have chosen racial stereotypes drawing Obama (see the Tea Party Comix for an extreme example); others have emphasized other features, like his slight physique and his ears, to get at more humor value without awakening past racist traditions.

The solution for this game?  Easy. Make the tribesmen white (or gray-green or something) and the explorers multi-ethnic (and multi-gender).  No big deal, and nobody's offended (other than maybe white supremacists). It's not like it's an actual representation of real history, right?  It's a simple game, and the ethnicity of the people isn't important.

Boardgame Exchange

Via Purple Pawn, I learned there's an interesting new service for game enthusiasts.  It's the Boardgame Exchange - essentially, a Netflix style service for games.  You get to have one game mailed to you at a time, in custom shipping boxes with prepaid postage.  When you're done, you send the game back, and they send you the next one on your list.  They allow you to swap up to two times per month (presumably because the postage on these things will run them something like $8-$10 a shot, I'd guess).  


You pay about $30 a month for the service depending on how long a term you sign up for.  If you rapid-fire the games, sending them back quickly, I bet they end up barely breaking even at that price, since they'd have to cover four shipping costs and employees to send them out, not to mention inventory.  But they probably count on people having to keep the games for a while in order to get a group together, and then you'll probably also have the Netflix thing where you keep a loser game for a while thinking you'll play it but never doing so.  For some users, they'll probably get paid every month for not having to do anything other than having a game out on loan.


I'd be surprised if this is around in a year, unless they have a ton of venture capital behind them.  Netflix works because DVDs are cheap, easy to handle, reaonably durable, and very cheap to mail.  Games aren't these things.  But maybe they'll make a go of it - since getting into this publishing thing, I've certainly realized there's a huge and enthusiastic community of game players out there, many of whom would love to play something new every week.


I'm not sure if they're good for publishers or bad - on the one hand, you could get some exposure, and they'll have to buy at least one copy of your game to send it to people.  On the other, if your game isn't that great, people might try it here and never buy it.  But my guess is, it won't hurt sales and might help them, particularly if you've got a good game and not much marketing budget, as I think I will.

August BGDF entries up

That was fast.  Eight of them, ranging from a new card game with a standard deck of cards to a couple with over 240 pieces.  Lots of artwork in these entries - more than usual, and more complete.  Because of the restrictions, the rules are pretty complex - I need to sit down with a monster Diet Mountain Dew and wade through them all before voting.

Which is soon this time - midnight on August 30.  Exciting.  I hope more people give comments and reviews than last time - that was kind of disappointing, since only I and one other guy did.

August BGDF contest entry in

I got my entry in for the August BGDF showdown.  I think it's a good one.  The problem is, I had to rush at the end, and I never got a chance to playtest it.  I think it would work OK, but I didn't have time to find four people to give it a try.

Might get that chance this weekend.  Anyway, we'll see what everybody else did within the restrictions.

Xinghui printing problems

James at Minion Games has given some more details about his Xinghui printing troubles (which I've discussed before) here at this BGDF post.  He also has pictures of misprinted cards at the links shown below, and I've hotlinked one at left so you can see the double printing.  I was tempted to use these guys initially, because their quote came in so far below the others, but apparently you get what you pay for.  Or rather, you get unsellable items that loosely resemble what you paid for.

Picture 1
Picture 2
Picture 3
Picture 4

Lucky Train

The company my brother works for, A Bit Lucky, has produced a social Facebook game called Lucky Train, in which you build a small town and then send the population around on trains to your Facebook friends.  The game is still in beta, and they're adding more features every week.

It's interesting - although I've played it a ton, I've found myself not quite as addicted to it as some of the other, stupider Facebook games, like Dragon Wars and Mobsters II, where you develop a character over time by doing little meaningless quests over and over.  The gameplay is actually far more interesting in Lucky Train, but I think the thing that's missing is that the plot doesn't shift or reset - you end up in an apex state, where you have a bunch of trains and a fully-developed town, and then there's not so much more to do other than the same thing over and over again.

I'm sure they know this, and are planning on adding that kind of thing when they shift out of beta.  I think when they do, they'll have a real hit on their hands - the graphics, sounds, and gameplay are far more fun than the other games like this, and the social aspect is fun, seeing all your friends on your train routes and sending trains back and forth.  It just doesn't yet have an addiction that lasts past where your town is mature, which in the current beta state takes about a month or so of play, compared to Mafia Wars and its ilk, where they keep giving you missions and levels until you burn out (for me, after about 6 months).

Anyway, check it out - it's fun!