Distribution: the challenge

A really interesting post over at the Starlit Citadel detailing why paying middlemen (i.e. distributors) is actually a good deal for retailers rather than ordering direct from manufacturers.  The math is compelling, if depressing.  I think the suggestion for co-op distribution is good; likewise, I think in my case I might be able to get below a $15/unit shipping charge, but I don't think it would help that much - still too much benefit to retailers for placing big, diverse orders at distributors that handle a wide variety of games.