Saturday, March 13, 2010

Distributors and middlepersons

Interesting discussion here at BGDF about distribution, fulfillment services, pricing, and the overall economics of game sales.  The takeaway: In order to make a profit publishing games, you need to be producing your products at 20-25% of the cost of their eventual retail price.  For a game like mine, I think I'd end up at about $15 retail, which means I need to get it produced for under $4.00 a game.

For the curious, "gameprinter" on BGDF is Ben Clark of Imagigrafx, a game manufacturing company.  He also co-hosts the Paper Money podcast, which is a really neat insider's look at the game industry.  "dobnarr" on BGDF is me.

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