Wednesday, July 21, 2010

Getting games to distributors

James at recommends Impressions Advertising ( as both a stepping stone to distributors and a fulfillment service.  I'll have to look into it more closely when I get nearer to having a product, but it looks like it could well be worth it.  I've looked around for fees, and they appear to charge a $250 setup fee plus 18% of net revenue from distributors.

That sounds like a big chunk, but remember that you're getting 50% of retail from distributors, so 18% of that 50% is really only 9% of the purchase price, so you're really getting 41% from them.  If that makes any sense.

If I'm able to get my game produced for $3-4, and the MSRP is $16-20, then I'd get 41% from Impressions, or in the neighborhood of $6.50 to $8.00 a game.  With advertising, setup, and other costs, that's enough to break even if I can sell out my print run, although not enough to make much money doing this.  If they've got a reasonable record getting stuff placed with distributors, then it could well be worth it.  Especially if they've got connections in other countries.

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