Off a cliff (not really)

Well, my profitability graph went off a cliff. Why? Because I paid for two new things last week. Thing One was a second printing of Doctor Esker's Notebook, which is exciting. I've now sold half of my first print run, and I'm on schedule to run out sometime in October at current sales rates, so I needed some more. I ordered another 2160 games, or double the number from my current print run.

Thing Two was the sequel to Doctor Esker's Notebook, called Son of Doctor Esker's Notebook, which is a whole new deck of puzzles to play. The game mechanism is similar to the first game, but the deck and the puzzles are completely different. You don't need to have played the first to play the second - you can do them in either order. I ordered 2160 of these as well.

So, my graph above, which was flirting with profitability for this year, is now way back in the red. But that's a good thing! I stand to make another $4000 or so from my remaining games from the first print run. I spent about $7500 on the second print run and the sequel print run. That will give me the potential for another $40,000 in revenue from those two printings, or a total profit off all print runs of about $34,000 after I deduct expenses for development, marketing, and supplies. That's nice. Obviously, I'll have taxes to deduct from that also, and I'll have to pay both ends of the social security and Medicare taxes like you do as a sole proprietor. I don't really want to estimate what the hourly rate of compensation for me is, because I've put so much time into this, but I think it'll beat working at McDonalds.

New Review of Doctor Esker's Notebook by Board Game Gumbo

The folks at Board Game Gumbo reviewed Doctor Esker's Notebook, and they had fun with it. See here for their review:

Board Game Gumbo Dr. Esker review


(Review image from BoardGameGumbo.com)

RoomEscapeArtist review of Doctor Esker's Notebook

Here's a really thorough review of Doctor Esker's Notebook. They say it's "a brilliant puzzle game with a clever answer mechanism." Pretty neat!

RoomEscapeArtist review of Doctor Esker's Notebook

Four Tribes Review

I've been enjoying a game I bought recently. It's from fellow indie designer Jason Glover at Grey Gnome Games over the last couple of days. It's called Four Tribes, and it's available from The Game Crafter here.

The game is a light two-player card game with some additional components. It's got a fun mechanic, plays quickly, and involves some nice strategy, along with some luck. The art is really great, as it is for all of Glover's games - he's a great artist in addition to doing the designing. I'm still figuring out the best strategy, and I'm not always seeing why some options are possible (e.g. why I would put any cards on the opponent's side of the river other than the special cards I have to place there). I like the winter village set because I think the higher number of buildings makes the strategy more interesting. Some games have been decided pretty much by luck, but most of them have involved some cool strategic decisions and management of cards. The design is elegant and uses its pieces well, and there's more than enough randomness and variety that the game feels different each time. It fits nicely in the new medium boxes from TGC, although I wish there were a slightly larger bag for fishing around in - it seems not quite big enough to randomize or to fit my giant meaty fist into. I've ended up using an alternative hidden building choosing technique that's working better. My daughter (pictured above) would prefer that the chiefs you're recruiting didn't use the same colors as the buildings, since they're not related to each other, but that's a minor quibble. I also find the special cards, which have interesting abilities, are often just used as wild cards for their numbers, but sometimes the special powers matter and are fun to use.

Cool, unique game, and well worth the purchase for me.

Diggity from Sugar Dice

I have no idea what they're saying, but it's really neat to see people in another country enjoying (I hope) my game.

It's nice to write to creators

I got two emails today that made me feel good about this project. One was from a person asking if she could get the completion stickers I made for Doctor Esker's Notebook for people to use on their Escape Room Passports (see here for details: https://wetheenthusiasts.com/). That was neat, to see that she cared enough to memorialize the event, and that somebody actually wanted one of the stickers I made.

The other email was from a guy my age who just wanted to say that he enjoyed playing the game with his kids. Very kind thing to do - he didn't need to, but he just wanted to let me know that he liked it. This is important to remember - there's always somebody on the other side, at the creative end of whatever you're using for entertainment, and if you can let them know you got something out of it, that's always worth doing. They'll be happy all day.

Sequel is at the printer

I've got the art submitted to the printer, both for a reprint of Doctor Esker's Notebook, and for the sequel. Very exciting! Waiting on proofs.

Great review from G33K-HQ!

I got a terrific review from G33K-HQ for Doctor Esker's Notebook. Here's a link to the review:

G33K-HQ Review

Sounds like they had a great time with it. WARNING: There's a little bit of a spoiler for the first puzzle in their pictures.

Doctor Esker's Notebook project financial update

I've been doing a series of posts about the financial end of my game project, and I haven't posted an update for a while. I'm nearly to the break-even point, which is great! I'm at $-194 by my calculation, with revenues of $3,454 offsetting expenses of $3,649.

I have sold 386 games and sent out 35 as promo or reviewer copies. I have 134 in stock at Amazon, and another 525 or so at home (uh, I mean in my warehouse 😀 ). I make about $9 per game depending on the sales channel, and I am not incurring too many new expenses at this point - the major expenses were printing and development, and I don't have many ongoing costs (other than the cut Amazon and PayPal take from each sale). So, I could make up to about $4,000-$4,500 on this if I just sell out the print run and don't do anything else.

Sales have taken a little bit of a hit over summer. I'm at about two sales a day, where from February to April I was at more like three a day. I hope that's just seasonal and not a trend. Nearly all sales now are through Amazon.

Here's the info in graph form. First, expenses and revenues by category:

The picture above shows revenues (above zero, climbing) and expenses (below zero, mostly flat). Time progresses along the bottom, but not evenly - initially I was updating every day or two, but now I'm updating less frequently.

Next, net revenue (income minus expenses): 

On this one, the time axis is properly scaled. I'm almost back to zero, as you can see.

Of course, I'm not including the time I've put into this project. My hourly wage is something like negative fifty cents an hour. So, this isn't (yet) a good way to make a living, put food on the table, or pay for health insurance. It's not even a good investment relative to a good solid mutual fund, although it will be if I sell out the print run by the end of the year, which looks likely if sales pick up a little around the holidays.

Anyway, looking good. I should hit break even sometime later this month.

Daggers Highschool by Jorge Zhang

One of the guys who reviewed Doctor Esker's Notebook is a game designer himself, and he's just launched a new Kickstarter for his game. The game is Daggers Highschool, a deckbuilding game that simulates a frenetic, comedic, and tremendously stressful high school, with deckbuilding mechanics. Looks like fun!

The link to see more is here: Daggers Highschool
Boardgame Geek link is here: Daggers Highschool BGG

Development version shown below:

Excessive game box size

I've been really enjoying Splendor, which I was given for Christmas. I've played a couple times in the past week after playing it for the first time a few years back.

I've been thinking about box size. I've commissioned some cool art for my card game Horde, and I'd like to get that printed up for distribution. It uses cards plus some scoring tokens, so I need a box big enough for about 90 cards plus 11 tokens and a set of rules. I've been using TheGameCrafter's token chips, which are a satisfying size and weight. All of that could probably fit handily in a small box.
Interestingly enough, that's also about the same component set as Splendor, although it has more like 40 chips instead of 11. Still, it shouldn't need a big box. But they gave it one! Here is a comparative look at the game:

The top picture shows how it's packaged. It looks nice. Below that is the space all the components actually take up.

Clearly, it doesn't need this big a box. It's bad for the environment and bad for storage. It's 80% empty space, and it needs a huge blow-mold plastic frame to hold it all. I wonder, though, if people are willing to pay more for it (and think more of it) if it looks like a bigger game than it is. At $25 retail, or $40 MSRP, I bet a big chunk of that price is actually the empty space in the box. I wonder if I can pitch a smaller box for Horde and convince people that it's as much of a value small as it would be with wasteful packaging. Sometimes when we shop we're just dumb sacks of meat, and I think this might be one of those times.

What's Eric Playing review of Doctor Esker's Notebook

A really nice review with lots of very nice pictures (nicer than I took myself).

What's Eric Playing review of Doctor Esker's Notebook

Thoughtful Gamer review of Doctor Esker's Notebook

A really nice one here:

Thoughtful Gamer review of Doctor Esker's Notebook

A business milestone - $2K

This past week I crossed $2,000 in revenue for Dr. Esker's Notebook. The last bit of that came from a distribution deal in Canada with a game store, who bought forty copies at a steep discount and arranged for a U.S. cargo forwarder who I could send the games to, which saved a lot on shipping and complexity for me. I am very grateful for that.

I haven't tried to get into game stores directly other than this effort, and I think that might be a cool avenue to pursue, particularly if I do another print run. Here is the updated revenue and expense chart and net revenue track. I've had pretty healthy sales on Amazon for the past week (around 2-5 per day), so that's helped too.  I've gone from being $3500 in the hole after printing to $1650 in the hole now, about two months later, so that's good progress.

Hungry's Doctor Esker's Notebook review

A positive BoardGameGeek review for Dr. Esker’s Notebook!

Hungry's Doctor Esker's Notebook Review

Jorge Zhang Dr. Esker Review

Another great review of Doctor Esker's Notebook! Spoiler-free, too.
Jorge Zhang Dr. Esker's Notebook Review

Another positive Dr. Esker's Notebook review

Here's another one, this time from ISlayTheDragon.com:

http://islaythedragon.com/featured/review-doctor-eskers-notebook/

Video preview of Wrath

I made a video for my new boardgame design, Wrath. This is a game I've been working on for about a year. I'm entering it in a design contest which requires a video, so here's the video. The game is set on an island being destroyed by three angry gods. Players compete to survive the curses and save their villages by sucking up to the only remaining friendly god. The game involves buildings, worker placement, economic management, and being capriciously screwed by angry deities. I still have some changes and additions I want to make, but this describes the idea pretty well.

Facebook video for Dr. Esker - SPOILERS!

It looks like they've got Dr. Esker's Notebook available in their board game room at the Connect Games Escape Room in Fredericksburg, VA, which is totally cool. They posted a video about this to Facebook at the link below, but be careful - there are spoilers for one of the puzzles in the video if you look too closely.

James' Games Video (on Facebook)

Yoggity

Working on Dr. Esker's Notebook has given me some energy to go back and get some of my earlier projects going again. I spent a good chunk of the weekend working on Yoggity. The earlier version was for playtesting and contests only, so I updated it to have a nicer folding gameboard and a printed box at TheGameCrafter.com. It was hard to keep the cost down, because the nicer board was $8 and the box was $10 all by themselves. To compensate, I changed some of the plastic parts to cheaper cardboard laser-cut chits. I got it in at just a little over $38, which is probably too much for this, but I can't do better at TGC. I've ordered a copy of the update, so I'll see how it looks when I get it. Still really liking the art that was done for me by Jason Greeno of Greeno Design.

Weird Ebay reseller

This is weird. Somebody is selling two "new" copies of my game on Ebay, for $6 over new list price. They can't really be new, because the only new copies are in my basement and in the Amazon warehouse. Only two people have bought more than one copy at a time, and they're not ebay marketers - I know them personally. I also know where all the single copies that exist got sent to. So, a puzzle.

I'm not sure if they have used or promotional copies somehow, or if they're planning on fulfilling through Amazon or through me (although neither Amazon nor me offers two day shipping, which the Ebay seller promises). I guess it's possible they bought from Amazon and are repackaging, trying to make an extra $6 from markup. Or maybe it's that they're some kind of game store upselling trade-ins. Their other items for sale are all board games. If so, it would be hard for them to have gotten two copies already, and they wouldn't be new.

Obviously this doesn't really compete with me, because they are selling above my price, but it's weird. If people want to sell the game in game stores, I'm totally happy offering a discount for distribution.

Amazon early reviewer program

I signed up for Amazon's Early Reviewer program for Doctor Esker's Notebook, and I just got my first review through it. For $60, Amazon will offer buyers of the game a $3 Amazon gift card to purchasers who review my product until they give out five cards for five reviews. I don't have any input or control over the content of the reviews or who Amazon decides to ask. So, a pretty good deal for Amazon - they get $60 in exchange for giving out $15 in gift cards, which are only good on Amazon anyway.

Despite the benefit to Amazon and the cost, it has value for me too. I signed up for this before I had any reviews, because I thought it would help if there were early reviews on Amazon for a product few people had likely heard of, especially if the reviews came from verified customers. In the interim, four reviews have appeared there from other folks. So, at the end of this program, if five people take the gift card bait from Amazon, I'll at least have nine reviews.

This seems like a good idea, especially given all the controversy Amazon has faced with regard to review-stuffing scams. In this case, the reviews have bought the game from Amazon and should be providing authentic reviews, so they're just being compensated for sharing their opinion, whatever it is.

For more info on the program, see here.

Esker business update

For those of you following the business side of my indie game publishing project with Doctor Esker's Notebook, here's an update. I'm up to 115 total sales with revenues of $1,108, set against costs of $3,530, for a current (but shrinking) loss of $2,422.

The bulk of the costs is the development process and the print run, but I continue to have additional costs with marketing and promotion. If I sell out the entire rest of print run, I probably have another $8,800 in potential revenue, which (barring massive future marketing expenses) would make the project profitable. That assumes my time is worthless - if we paid me even a minimum-wage hourly rate for my work on the project, I'm deep underwater. Given that this is a so far a passion project, I'm fine with my time being counted as free.

Here are the numbers is in graph form:

The time axis advances to the right here, showing increasing revenue compared to mostly fixed costs, but the time isn't linear - it's just whenever I do an update.

For this one, time is linear - this is the history of the project starting with the print run at the end of last year, with additional costs added to revenues as time progresses to the right.

Plankton Games on Facebook

Hey, if you wouldn't mind, please like Plankton Games on Facebook. Here's the page:

https://www.facebook.com/planktongamesco

Some guy who's account is clearly hacked or fake took the planktongames username, and Facebook doesn't care, so I had to add the "co." I guess I should be flattered that my trademark is worth stealing.

Thanks!

TGC Esker Contest Continues

Only four more days until we know the winner of the TheGameCrafter Doctor Esker's Notebook Puzzle and Parts Challenge. 624 entries so far, which is wild. Who will win free games?

Cubist podcast appearance

I had the great pleasure to be on The Cubist podcast with host Bill Corey, talking about puzzle game design and lots of other topics. Give it a listen!

Sponsored contest at TGC

I had the idea that I might be able to run a giveaway on The Game Crafter for Dr. Esker's Notebook. I have used TGC for nearly all of my game prototype production and boardgame publishing since I first heard of them in 2009, and I'm a huge fan of the site. I contacted them, and it turned out Tavis (one of the founders, and their marketing guy) was about to do a contest celebrating their adding their 2000th game piece type to their inventory.

I came up with ten clues to ten of their many, many parts, and Tavis and I developed the contest from there. I also sponsored up to ten copies of Dr. Esker's Notebook as prizes. If you want to give it a try, the link is here:

TGC Esker Contest Link

Tavis' video intro is here:

I had fun doing this, and I think it will potentially end up generating some exposure for me. I'm not sure how much I'll end up spending on the sponsorship - high-end case, it would probably be around $170 if all the winners win games and all of them are overseas, but I think it will probably be more like $40-$60 in games and postage. If I sell 5-7 games from the publicity, I make that back, but it will be hard (or impossible) to know if anybody buys for that reason. 

The contest has been live for 14 hours, and there are already 338 participants, so that's pretty good. I'll keep following it to see how it goes.

Doctor Esker's Notebook mentioned on The Cubist

Eric from The Cubist Podcast (Episode #103) reviewed Doctor Esker's Notebook - very cool. His comments on the game run from about the two minute mark to about four minutes.

Dr. Esker's Notebook sales and revenue update

I'm nearing the end of my fourth week of Dr. Esker sales. After an initial bunch of sales to friends and acquaintances, I'm starting to see a shift to a slower but steady set of sales to people I don't know, with 78 total sales in 26 days, averaging a couple a day now. My sales have shifted almost entirely to Amazon and away from my site, so I think most folks are discovering the game either via Amazon or on other sites and then buying from Amazon. It's hard to tell exactly how that happens.

My ad campaigns have not borne much (or any) fruit, which I mostly expected. I have no apparent sales from either Facebook ads (suspended now after hitting $50) or from Google search ads (nearing $50 and suspension). I can track sales from Google via their analytics, and I also know nothing much is happening from those because I haven't sold a game through my website in two weeks. It is possible the ads led people to an Amazon purchase, but that's about the only way it could have been worth it, and even then I'd have had to sell 11 or more that way to cover the cost of the two ad campaigns. I'm pretty sure that's not the case.

I have had a positive review from Boardgamecapital.com, and a positive tweet and email feedback from The Opinionated Gamers, with a review hopefully coming soon. There are three positive reviews on Amazon, two from purchasers and one from a person who got a free copy in advance, none solicited. So, I've got a small but growing number of uniformly positive reviews, which is good. I still have seven or so copies out for review to various reviewers and influencers.

Here are the finances thus far. I'm still in the hole by a lot, but I'm gradually making headway. Here's revenues vs. expenses over time (note the dates aren't evenly spaced - just whenever I do an update):

And here is the bottom line (expense minus revenue), with a regular time axis this time. Starting to cut the corner off that block of losses, but still a ways to go until profitability.

Another positive review for Doctor Esker's Notebook

I got another positive review for the game here:

Board Game Capital Doctor Esker's Notebook Review

It sounds like they got stuck pretty hard but enjoyed it nonetheless.